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50 Beers for 50 Years

Maintaining The Colorado Trail, one beer at a time

The Colorado Trail Foundation is seeking to raise awareness of, and create funding for, our efforts to build and maintain The Colorado Trail. We will be partnering with breweries across the State to have each brew their own version of a 50th anniversary Colorado Trail beer.

Brew Beer, Support the Trail

...and Get New Fans!

The goal is to get 50 breweries to participate in making their version of the Colorado Trail Pale Ale based off of this recipe to raise funds to support the ongoing maintenance of The Colorado Trail. The Colorado Trail Foundation has built and maintained The Colorado Trail for the last 50 years, and 20% of sales of this beer will support these ongoing efforts!

We’ve got our first special CT brews on the way, join us in reaching our goal of 50 participating breweries.

To Reach 100% we need 50 Breweries!

Why YOU Should Participate

Support the CT

Showing your support for the Colorado Trail and being part of something big and meaningful that benefits the state.

Reach New Fans

Increase your marketing opportunities beyond your own reach.

Grow Your Sales

Growing sales by increased brewery visitation from those supporting the campaign.

Save on Costs

To save on ingredients by using supplier discounts provided to campaign participants. Discounts range from 10-50% and are listed here.

How It Works

1

Create Recipe

A base recipe for the Colorado Trail Pale Ale will be provided, and each brewery can add their own twist to the beer and process.
2

Brew Beer

Breweries should aim to have their Colorado Trail Pale Ale available by June 15th.
3

Sell Beer

The Colorado Trail Pale Ale can be made available on tap and/or in cans. Breweries will be provided with can artwork specific to their brewery upon request.
4

Get Invited

Breweries are invited to participate and should sign up by May 1st.
5

Support the CT

Breweries will make a donation to CTF equaling 20% of sales from the Colorado Trail Pale Ale.
drinking beer on the CT

Here’s how CTF will market the campaign and your brewery:

There’s a lot of people that love the CT.

ctf website home page

Digital Fans

CTF’s website receives over 12,000 unique visitors each month, has an active eBlast list of over 20,000, and has a combined social media reach of over 35,000 fans of The Trail. All of these resources will be used to promote the campaign and each brewery participating.

Marketing Resources

Each brewery will be provided with marketing material to use in the brewery, on social media, etc.

Hosted Events

CTF will partner with participating breweries to host events encouraging CT lovers to come meet the CTF team and other trail enthusiasts to enjoy their version of the Colorado Trail Pale Ale. These events are optional for each brewery.

Interactive Webpage

CTF will maintain a live webpage listing each participating brewery, showing a map of all breweries, and allowing trail enthusiasts to track which of the Colorado Trail Pale Ale’s they’ve tried and which ones they still need to check out. 

50 Beers for 50 Years